Tecnologia, Giarrizzo (Opella): "Trasparenza e verità la vera forza di un brand"

Resumen del corpus

Matteo Giarrizzo, Head of Media & Digital for Opella Italia, emphasizes that the true strength of a brand lies in transparency and truth. He argues that in the age of artificial intelligence, consumers seek precise information, making authenticity and efficacy crucial. Brands must ensure their product formulas are effective and avoid hiding their performance, as consistency between stated values and offerings builds public trust.