De Lima a la Amazonía: La propuesta que conquista a los organizadores de eventos globales
Resumen del corpus
Lima, Peru, is solidifying its position as a dynamic MICE destination in South America, achieving significant growth in international events according to the ICCA ranking. This success is attributed to a sustained international promotion strategy by PROMPERÚ. Beyond Lima, Peru offers diversified international event options, including luxury incentives in Cusco, boutique experiences in Arequipa and the Colca Valley, exclusive outdoor activities in Paracas, and luxury cruises in the Amazon. The country leverages local gastronomy to enhance corporate diplomacy and align with sustainability goals.