Starbucks eyes AI drive-thru tech to help baristas take orders
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Starbucks is exploring the integration of artificial intelligence into its drive-thru operations to assist baristas in inputting customer orders more accurately and efficiently. The company is testing AI models to improve speed while allowing staff to focus on customer interaction. Additionally, Starbucks is investigating technology to recognize arriving customers for personalized digital menus and easier payment options, aiming to enhance the overall customer experience.