Intersections 2026, Poggi (Rai Pubblicità): “Il pubblico cerca contenuti, non piattaforme”

Resumen del corpus

Luca Poggi, executive director of Rai Pubblicità, stated at Intersections 2026 that the public seeks content, not platforms. He emphasized that the future of editors will increasingly be determined by the distribution strategy of their content. Poggi highlighted the importance of investing in quality content, alongside investments in artificial intelligence and data.