Intersections 2026, Giugliano (Red Bull): “Cogliamo i trend quando sono in fase embrionale”

Resumen del corpus

Roberto Giugliano, Head of Marketing for Red Bull Italia, stated that the company prefers to launch trends before they become established fashion phenomena, emphasizing a propensity for risk and listening to the community. He argued that artificial intelligence cannot replace creativity because authenticity, rooted in real experiences, is fundamental to the brand's DNA.