Magnum eligió una agencia global de relaciones públicas. En la licitación Publicis y Burson
Resumen del corpus
The Magnum Ice Cream Company selected The Brooklyn Brothers as its global public relations agency following a competitive bid against Publicis Groupe and Burson. The contract, valued in seven figures, focuses on consumer communication through creative marketing, influencer marketing, social media, culture, and entertainment. The agency's London office will manage the brand's communication, continuing a long-standing relationship with the Golin group.