Halloween, from a fun celebration to a project of cultural taste conquest

Resumen del corpus

Halloween is analyzed not merely as entertainment but as a mechanism of the 'culture industry' that reproduces ancient Western customs, potentially weakening local identity. The text argues that participating in these rituals is a result of media and market logic designed to guide public taste, leading to 'alienation' by obscuring critical thinking. This trend is seen as a form of neo-colonialism, where imported Western rites are embraced over local traditions, leading to intellectual subjugation. The proposed solution involves enhancing media literacy and reviving local vitality through authentic cultural offerings to maintain intellectual independence.