creatividad
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Noticias de creatividad
1 noticia · De más nuevas a más antiguas.
Moonshot 2026: ‘Africa must move from content creation to value capture’ — Tech leader Juliet Ehimuan
Juliet Ehimuan, a tech leader and founder of Beyond Limits, urged African creatives and tech entrepreneurs to shift from content creation to value capture by building sustainable businesses that own intellectual property. She highlighted that Africa's creative economy is underdeveloped, estimating it at less than 2% of GDP. Ehimuan stressed the need to secure intellectual property to unlock multiple revenue streams and encouraged focusing on AI adoption, building valuable assets, and establishing businesses for broader market reach.
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